One application form. Two different conversations. This is a walkthrough of the
30HC Example With Routing typeform, rule by rule, so you can build the same
split for your own niche.
A competitive athlete and a busy mum chasing fat loss do not answer the same questions well.
Ask a prep athlete about "feeling healthier" and you look like you don't know the game. Ask a gen
pop lead about peak week and you lose them.
Routing lets one form ask the right set of questions to each person, then funnel both groups back
to the same place: their contact details and a thank you screen. The lead only ever sees the path
that applies to them, so the form still feels like it takes 60 seconds.
The whole thing is built on one rule you have to hold in your head:
Typeform always goes to the next page in the list unless a rule tells it not to.
Every branch you open, you have to close. If you don't send a page somewhere specific, the lead
falls straight into whatever page happens to sit below it.
Almost every broken application form comes down to that one line. Someone splits the form in two
and forgets that the bottom of branch A spills into the top of branch B.
02
The map
Here is the form as Typeform draws it, under the
Workflow tab. Question 1 splits the traffic, the two
lanes run separately, and both land on the one ending.
Workflow tab. The two icons next to page 1 are its two branching rules. The floating
toolbar over page 2 is just the hover menu.
Same flow, drawn out with the lanes coloured and the
rules named:
Competitive athlete lane General lifestyle lane (the default) Shared: the split, and the finish
Notice what the map does not have: a dead end. Every box has an arrow leaving it. If
you can find a box in your own form with no arrow out of it, that's your bug.
03
The six pages
The Pages list. This order is also the fall-through order.
Exactly what sits in the example form, in order, with where each page sends the lead next.
Two things to spot in the sidebar. The purple A B icons are multiple choice
questions; the grey stacked icon on page 4 is a question group, which is several fields on one
page. And the Partial Submit Point is its own item in the list, sitting directly
under the details page.
Read the list top to bottom and you are reading the path a lead takes when no rule interrupts
them. Every rule in section 4 exists to interrupt exactly one of these steps.
1
"Are you a competing athlete, or interested in more general lifestyle fitness coaching?"
The split. Two choices: A — I am a competitive athlete. B — I am a general lifestyle athlete.
TypeMultiple choice
Sends them toA → page 2. Anything else → page 3.
2
Your athlete-specific questions
Placeholder in the example. This is where prep timelines, current division, coach history, show dates go. As many as you need.
TypeMultiple choice
Sends them toAlways page 6.
3
"What is your current fitness goal you'd LOVE to achieve?"
Fat Loss · Muscle Gain · Energy / Recovery improvement · Feel healthier. Three to four options, no more.
TypeMultiple choice
Sends them toNo rule. Falls to page 4.
4
"Just quickly, who am I actually talking to?"
First name · Last name · Phone · Email · Instagram handle, on one page. Followed by a Partial Submit Point.
TypeQuestion group
Sends them toNo rule. Falls to page 5.
5
"What is your biggest FRUSTRATION with working towards that goal right now?"
Lack of time · Low motivation · Unsure what to actually eat/train · Need accountability to stick to it.
TypeMultiple choice
Sends them toAlways the ending.
6
"Just quickly, who am I actually talking to?"
The same details page again, for the athlete lane. Also followed by a Partial Submit Point.
TypeQuestion group
Sends them toNo rule. Falls to the ending.
MCLFITNESS
1
Are you a competing athlete, or interested in more general lifestyle fitness coaching?
There is logic based routing based on this answer.
A I am a competitive athlete
B I am a general lifestyle athlete
Page 1 as the lead sees it. The split question does all the work.
MCLFITNESS
4
Just quickly, who am I actually talking to?
Otherwise I'll have to keep calling you big man…
Jane
Smith
0412 345 678
The details page. Both lanes hit one of these before the ending.
04
The three rules
That's all there is. Three rules run the entire
form. Below is each one as it appears in Typeform under
Workflow → Logic → Branching.
Rule 1 — on page 1. Split the traffic.
⤳ Branching2 rules set
Go to2Athlete-specific questions▾
When1Are you a competing athlete, or…▾
is▾AI am a competitive athlete▾
+ Add conditionDelete rule
All other cases go to
3What is your current fitness goal you'd LOVE to achieve?▾
Typeform counts the fallback as a rule, which is why the badge says 2.
Read it out loud: if they picked A, jump to the athlete questions; everyone else goes to
the goal question. "All other cases" is not optional decoration — it is the safety net that
catches anyone who skips or answers differently once you add more choices later.
Rule 2 — on the last athlete question. Route them back.
⤳ Branching1 rule set
Always go to6Just quickly, who am I actually talking to?▾
No condition. Everyone who reaches this page goes to page 6.
This is the rule people forget. Without it, an athlete finishes their athlete questions and
drops straight into page 3, the gen pop goal question, because page 3 is simply the next page in
the list. Close every branch you open.
Rule 3 — on the frustration question. Stop before the second details page.
⤳ Branching1 rule set
Always go toALet your application know what will happen next…▾
Sends the gen pop lane to the ending instead of page 6.
Page 5 is the end of the gen pop lane, but page 6 sits underneath it. Without this rule a gen
pop lead would be asked for their name, phone and Instagram a second time. Same principle as
rule 2, just at the other end of the form.
05
Why the details sit in the middle
Both details pages are followed by a Partial Submit Point. That marker tells
Typeform to save the response as soon as the lead passes it, instead of waiting for them to finish
the whole form.
So the order is deliberate: get them talking with an easy question, capture the name, phone,
email and Instagram, then ask the harder question about what's actually holding them back.
If they bail on that last question you still have a lead you can call. If details sat on the final
page, a drop-off would be worth nothing.
The trade-off is that you'll get partial rows in your results. That's the point. Treat any
partial with a phone number as a lead worth chasing, not junk data.
Why two identical details pages? Each lane needs its own landing spot. You could
point the athlete lane back at page 4, but then athletes would fall into the gen pop frustration
question underneath it. Duplicating the details page costs you thirty seconds and removes a whole
class of routing bugs.
06
Build it yourself
Roughly twenty minutes from a blank form. Build all
the pages first, then add logic last — Typeform's rules refer to pages by name, so having them all
in place makes the dropdowns readable.
Lay out every page in order, in the order the gen pop lane runs
Split question, then athlete questions, then goal, details, frustration, details again.
The left-hand Pages list is also the fall-through
order, so the closer your list is to your main path, the fewer rules you'll need.
Build the split question
Add content→Multiple Choice
Two choices only. Keep the wording in your lead's language, not industry language:
"competing on stage" beats "physique athlete". Turn on Required
so nobody can skip past the split with no answer.
First name, last name, phone, email, Instagram handle on a single page. One page, not five
— five separate pages is five chances to quit.
Drop a Partial Submit Point under it
Add content→Partial Submit Point
Place it directly after the details group, before the next question. Duplicate the whole
group plus its submit point for the second lane rather than rebuilding it.
Write your ending
Endings→+→End Screen
Tell them exactly what happens next and when. "Thank you for your submission, I'll reach out
via SMS in the next 24 hours" sets the expectation and makes your first message expected rather
than cold.
Set Go to your first athlete question,
When page 1
is your athlete choice. Then set
All other cases go to your goal question. Save.
Add rule 2 — route the athlete lane back
On your last athlete question, set Always go to
the second details page. If you add more athlete questions later, move this rule down to the new
last one.
Add rule 3 — close the gen pop lane
On the frustration question, set Always go to
your ending, so it doesn't spill into the second details page.
Walk both paths in preview
Workflow→▷ Preview
Run it once as an athlete, once as gen pop. Check the map: every box should have an arrow
leaving it, and both lanes should finish at the same ending.
07
Make it yours
The split doesn't have to be athlete versus gen pop. Anything that changes the questions you'd
ask, or the offer you'd pitch, is a valid split:
Online versus in-person. Different logistics questions, different price anchor.
Total beginner versus been training for years. Beginners get reassurance questions, experienced lifters get "what's stalled".
Pre versus post partum. Completely different roadblocks and completely different language.
Under 30 versus over 40. If your offer and your case studies split that way, your form should too.
Two warnings. First, one split is usually enough. Two splits means four lanes, four endings to
close, and four ways to break it. Second, if you only coach one type of client,
don't build the split at all — the note on page 1 of the example says exactly that.
Routing is there to serve two genuinely different conversations, not to make the form look clever.
